NZ startup’s “Cannabis is medicine” advertisement campaign attracts criticisms

NZ startup’s “Cannabis is medicine” advertisement campaign attracts criticisms

A marketing campaign that encourages cannabis being a medication has attracted http://www.cbdoilexpert.net a barrage of complaints and criticisms from people. Some have actually also filed formal complaints aided by the Advertising Standards Authority (ASA).

Helius Therapeutics put up billboard advertisements that say “Cannabis is medication” after medical cannabis had been legalized in the united kingdom last week. The certified medical cannabis company established its marketing campaign included in its want to “rebrand” cannabis.

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Nevertheless, it seems such as great deal of individuals aren’t pleased about this.

Why the complaints?

Based on Hilary Souter associated with ASA, to date, three people had currentlylogged complaints that are formal the billboards.

She explained that folks are expressing concern throughout the legality of marketing medical cannabis. Individuals are additionally increasing concern about the billboards being visually noticeable to kiddies. Continue reading